Crumpets, Marmite, Yorkshire Tea, Irn-Bru, Clotted Cream, Sausages & much more!

Please contact us if you require this information in another language or require further help - By using our website you understand and agree to our Privacy Policy and the continued use of this site and services is deemed as consent.


This is the Privacy Policy for The British Shop (Götebrittanian AB) and relates to the website accessible from

  • “Company”, "we", "us" refers to The British Shop (Götebrittanian AB)
  • "website", "site" refers to
  • The company's Swedish organisation number is 559216-5194
  • The company has its visiting address/shop at - The British Shop, Antikhallarna, Västra Hamngatan 6, 41117, Göteborg, Sweden.
  • The company has its registered office address at (this address is not open for visitors) - Götebrittanian AB, Danska Vägen 78a, 41659, Gothenburg, Sweden.
  • "The customer", "you", "user", "visitor" refers to the person viewing and/or purchasing goods from our webshop.
  • If you wish to contact the company please email –

At The British Shop (Götebrittanian AB), accessible from, one of our main priorities is the privacy of our visitors. This Privacy Policy contains types of information that is collected, handled and stored by The British Shop (Götebrittanian AB) and how we use it.

1. Consent
By using our website, you hereby consent to our Privacy Policy and agree to its terms. The British Shop's (Götebrittanian AB) Privacy Policy does not apply to other advertisers, websites or platforms, including third-party service providers that we use in conjunction with our services offered.

Children under 16 cannot give their consent. Therefore, they must seek the consent of their legal guardian before using our site and services. The continued use of this site and services is deemed as consent from a legal guardian.

At any time you can change, update, edit, remove your consent preferences, see the information below.

2. Collected Information 
The personal information that you are asked to provide, and the reasons why you are asked to provide it are so we can carry out the services expected of an e-commerce website, account creation/personalised account, ordering, payment, delivery services, marketing and bi-directional contact and analytics.

The personal information that we will collect, use, and store will be your title, first name, surname, company name, delivery address, billing address, email, password, telephone number, correspondence, internet protocol (IP) addresses or equivalent per device, browser type, search terms, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks.

The personal information that will be used and shared with third-party service providers will be title, first name, surname, company name, delivery address, billing address, email, telephone number, correspondence, personal number, bank details to process payments, internet protocol (IP) addresses or equivalent per device, browser type, search terms, Internet Service Provider (ISP), date and time stamp, referring/exit pages, possibly the number of clicks, search terms, products viewed. 

Like many other websites, we use 'cookies' and ‘JavaScript’. These are used to store information including on the website that you as the visitor accessed or visited. The information is used to optimise your experience by customizing our webpage content based on your browser type and/or other information. For more general information on cookies, please read the cookie policy on our website.

You can also use and checkout of our website as a guest, this means that you do not have to create an account but personal information will still be collected and stored so we can improve and enhance our website and process orders.

3. Why?
We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
  • Create engaging social media content
  • Enables us to book and deliver your orders
  • Process orders that you have made
  • Process payments for orders that you have made
  • Send you emails, including marketing
  • Find and prevent fraud
  • Enable you to login to a personalised account

  1. Social Media & Payment Gateways
    When using social media you should be comfortable in the knowledge that within these platforms you can handle how your data is shared and used, we refer you to check their policies directly. Depending on your preferences you have chosen on these platforms we maybe able to monitor certain activity and information (E.g., interests, civil status, sex, photos and videos, comments that have been published).

    We use social media buttons, links and/or plugins on this site that allow you to connect with social networks in various ways. For these to work the social media sites including; Facebook, Instagram and YouTube, will set cookies through our site which may be used to enhance your profile on their site/platforms or contribute to the data they hold for various purposes outlined in their respective privacy policies – you can visit each social networks individual site and read more information about the data they collect, how it is handled and how to manage data preferences.

    When completing an order, we need to process your payment. To offer Swish and World Line's payment methods, in the checkout we need to pass personal data in the form of contact, bank details and order details, in order for them to assess whether you qualify for their payment methods and to tailor those payment methods. Your personal data transferred is processed in line with Swish and World Line's own privacy notice.    

    5. Third Party Privacy Policies
    We work with different third-party suppliers that enable us to carry out our services as an e-commerce platform and your personal data will be shared with them.

    For each third-party service provider to carry out their duties they will collect, handle, and store your personal data they receive from us. We only share the necessary personal data with them. Our agreements with our third-party service partners does not allow them to use the personal data we supply for their own benefits (marketing). Our third-party service providers use personal information the follow ways:

Delivery services – Your personal details will be shared with our delivery partners; these are tasked with delivering items that you have ordered via our website. Your details are used to book transport and keep you updated on the status of your delivery (via email and/or SMS).

Business services – Your personal data will be shared/stored with IT service providers that we use to enable us to carry out our services, such as storing your information enabling you to login to our site and for us to process your orders. This includes website hosts, payment gateway providers to process your payments, cash register systems.

Advertisement – Sometimes it is necessary to outsource advertising and marketing services. Advertising may be targeted based on information that you have provided us to give you the best unique experience possible.

Analysis and Search Engine – For us to keep our services up to date and optimise our website. We use this information to update our product range, view locations of website visitors, track and optimise our SEO and for advertising.

Company transactions – Your personal data can be shared as part of a merger, sale, or takeover of our company.

Lawful – We can share your personal data if legally required to do so. For example, tax obligations, investigative bodies, authorities.

Our main third party suppliers that we share information with are:

DHL Freight

Nimpos Cash Register Systems

World Line






Marketing agency (this is updated regularly, please contact for latest partner).


Due to partnership confidentiality and non-disclosure agreements, please contact us for the full list of third-party service providers that we use and for their current privacy policies.

6. Acceptance 
By continuing to use our website you understand and agree to our Privacy Policy and the continued use of this site and services is deemed as consent. By using this website, you signify your acceptance of this policy and its terms of service. If you do not agree to this policy, please do not use our website. Your continued use of the site following the posting of changes to this policy will be deemed acceptance of those changes.

7. GDPR Data Protection Rights
We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request copies of your personal data.

The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.

The right to erasure – You have the right to request that we erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have 30 days to respond to you. If you would like to exercise any of these rights, please contact us.

8. Storage, Security and International

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of data. Sensitive and private data exchange between our website and you happens over a secured communication channel and is protected. However, the internet should never be seen as 100% secure and if you are not confident or unsure should not access this site.


As a lawful company we will hold your personal information for as long as necessary to meet the purpose for which it was collected, unless a longer period is required to abide by our legal responsibilities or defend legal claims.

Your personal information is stored securely using measures deemed fit that help protect it from unauthorized access, loss, destruction, and distribution. Only authorized persons have access to your personal information which they require for purposes within this policy. In line with legal responsibilities, we ensure that our third-party service providers protect your personal data and is only used as per the services we have empowered them to carry out.

We will try our utmost to ensure the latest security measures are used and updated, the internet can never be seen as 100% secure and therefore, any information shared cannot be guaranteed to be 100% secure.

As an EU based company, we strive to handle, transfer, process, and store data within the EU. In some instances, it may be necessary to handle, transfer, process, and store data in other countries outside of Sweden, the place of our company registration. The laws in other countries may not provide the same protection as Sweden. As a company we will ensure any parties that handle, transfer, process, and store data have contractual agreements that follow laws and regulations when handling your personal information as set out by the European Commission, including additional clauses where required to meet the standards and approval of the European Commission.

9. More Information
For more information on data protection within the EU, please read the official European Data Protection Board’s website.

If you have any questions, queries, would like more information about our privacy policy or to delete/remove, edit, update, rectify your information, please feel free to contact us:

Updated 3rd October 2022