Crumpets, Marmite, Yorkshire Tea, Irn-Bru, Clotted Cream, Sausages & much more!

Cookie Policy for The British Shop


Before continuing to use our website further please contact us if you require this information in another language or require further help or support whilst selecting your cookie preferences and settings, or would like further information about Pixels and/or Java Script. 

This is the Cookie Policy for The British Shop (Götebrittanian AB) and relates to the website accessible from

“Company”, "we", "us" refers to The British Shop (Götebrittanian AB)
"website", "site" refers to
The company's Swedish organisation number is 559216-5194
The company has its visiting address/shop at - The British Shop, Antikhallarna, Västra Hamngatan 6, 41117, Göteborg, Sweden.
The company has its registered office address at (this address is not open for visitors) - Götebrittanian AB, Danska Vägen 78a, 41659, Gothenburg, Sweden.
"The customer", "you", "user", "visitor" refers to the person viewing and/or purchasing goods from our webshop.
If you wish to contact the company please email –

As is common practice with other professional websites, this website uses cookies, which are files that are downloaded to the user’s device to improve the experience. This page describes how to accept cookies, manage your preferences and settings, disabling cookies, removing cookies, what cookies we use and information we gather, how we protect your information and why we sometimes need to store these cookies. We will also describe how we use Java Script on our website.


1. Accept, Manage Preferences & Settings
The first time visiting our site a pop-up banner will be activated that allows you as the visitor to "allow all cookies". You also have the option to slide on or off selected cookies to match your personal choice and then select "allow cookies". With each cookie type you can select the "more information" link that will inform you what cookies we use, their purposes and type. At any time you can visit our site and update your cookie preferences and settings by selecting the link at the bottom of the page on our footer. This link will then re-activate the pop-up for you to update your preferences and settings.


2. Disabling Cookies
You can prevent the setting of cookies by adjusting the settings on your browser (see the browser Help Guide for how to do this). Be aware that disabling cookies will usually result in also disabling certain functionality and features of this and other sites.

3. Removing Cookies
You can delete cookies that are already on your device by clearing the browsing history of your browser (see the browser Help Guide for how to do this). This will remove all cookies from all websites you have visited. Be aware though that you may also lose some saved information (e.g. saved login details, site preferences).


4. What Cookies and what information?
With the help of cookies and other technology that we use on our website, it enables us to enhance, evolve and most importantly improve your experience. We collect relevant information about you via cookies and/or other information collecting technologies. Below you can read what types of cookies we use:

Essential - Necessary cookies enable core functionality of the website. Without these cookies the website can not function properly. They help to make a website usable by enabling basic functionality. 

Marketing - Marketing cookies are used to track and collect visitors actions on the website. Cookies store user data and behaviour information, which allows advertising services to target more audience groups. Also more customized user experience can be provided according to collected information.

Third Party Analytical - A set of cookies to collect information and report about website usage statistics without personally identifying individual visitors to Google. 

For detailed information on each cookie type, please activate the cookie pop-up from the footer of our website and select the links "more information".


5. Pixels
We use social media pixels on our website to enhance and help you find our products easier. This is done by monitoring your social media if you have also visited our website, this helps us perform better as a company but also target advertisement of the right products to the correct target audience. 

6. JavaScript
We also use JavaScript, which are snippets of code we run on the website that are executed when certain actions take place. JavaScript, for example, helps website owners measure how users interact with website content. As a user navigates between web pages JavaScript tags are created to record information (similar to cookies) about the page a user has seen, for example the URL of the page. As an example, JavaScript uses HTTP Cookies to “remember” what a user has done on previous pages/interactions with the website which then helps to create the next actions.

Some of the dynamic website enhancements performed by JavaScript are:
Loading new content or data onto the page without reloading the page
Rollover effects and dropdown menus
Animating page elements such as fading, resizing or relocating
Playing audio and video
Validating input from Web forms
Repairing browser compatibility issues

7. Acceptance 
By continuing to use our website you understand and agree to our Cookie Policy and the continued use of this site and services is deemed as consent and the same as accepting the setting "allow all cookies". By using this website, you signify your acceptance of this policy and its terms of service. If you do not agree to this policy, please do not use our website. Your continued use of the site following the posting of changes to this policy will be deemed acceptance of those changes.


8. More Information
For more information on data protection within the EU, please read the official European Data Protection Board’s website.

Hopefully that has clarified things and if there is something that you aren't sure about, please feel free to contact us:

Address: The British Shop, Antikhallarna, Västra Hamngatan 6, 41117, Göteborg, Sweden.

Updated 3rd October 2022